On episode 21 of Shark Tank season 4 Taylor Gwiazdon & Jayson Sandberg stepped into the shark tank with their company Liddup. Liddup is an inovation in the dated cooler market. Liddup coolers have LED lights that illuminate the cooler when opened. Often times when you are at an outdoor event and the sun goes down it can get dark quickly, and the last thing you want is to fumble around in the dark looking for something in your cooler, that’s why liddup coolers are such a fantastic idea. It just seems natural to have lights in the cooler just like the fridge at home.


PROPOSED DEAL: $100,000 for 10% stake.


WATCH THIS EPISODE: Shark Tank Season 4 Episode 21

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